Firefox offers its own take on suggested web links | Engadget

You no longer need to use the likes of Chrome or Safari if you want the occasional suggestions for web searches. Mozilla is rolling out a Firefox Suggest feature that, as the name implies, offers relevant links when you’re typing in a search, whether from the general web or from Pocket. Look for Costa Rica, for instance, and you’ll get a Wikipedia link to help you learn more about the country.

The company is also working on contextual suggestion that rely on sending typed searches, click info and “city-level” location info. That may raise concerns given Firefox’s historical , but Mozilla stressed the handful of early US users would have to opt-in.

The larger concern may be the objectivity of some Suggest links. Mozilla also plans to recommend content from “sponsored, vetted partners,” such as an eBay link when you look for Vans shoes. While Mozilla is promising “credible” material, these won’t necessarily be the most logical, organic suggestions possible. You can simply launch a standard web search to ignore these de facto ads, but this does mean you’ll want to look carefully at some links before you click them.