For those who came of age in the 1980s, the quintessential Ford F-150 pickup was two-tone. That look came with…
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Even though we just learned about Ford’s Maverick pickup, its CEO is talking to the New York Times about the…
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Few automotive happenings are more business-critical than the launch of a redesigned Ford F-150. The Mustang Mach-E and Bronco may…
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Underpromise and overdeliver. That’s a strategy that product planners rely on, even in the automotive world. Back in muscle car…
Read More »Were you disappointed when Ford said the F-150 Lightning would offer an estimated 300 miles of range in its best…
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When Ford revealed the 2022 F-150 Lightning last week, it left out the vast majority of details concerning the cheapest…
Read More »Ford has unveiled the F-150 Lightning Pro, a more utilitarian version of the F-150 Lightning electric pickup aimed at commercial…
Read More »Nilay Patel, The Verge This was a huge week for Ford. Despite already launching the Mustang Mach-E, the company’s biggest…
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The all-electric Ford F-150 Lightning, which the American carmaker rolled out Wednesday, boasts some impressive specs: 0 to 60 acceleration…
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The Ford F-150 has been the best selling truck in America for over four decades. In fact, the F-series line…
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